In today’s world of responsive websites, adjusting the content to match the screen size is passé. You need to do more. Streamlining the logo and adjusting it to fit all screens is important. Learn how responsive logos are making it easier for brands to take their digital branding to the next level.
A logo is not just the name of your company written in stylish fonts and bright colors. It embodies everything your company stands for. It allows you to create a distinct image in the minds of your customers. So, when it comes to branding a business, you must give utmost importance to it.
But, does it mean that you should never change your logo? Not necessarily. Now that we are in the age of responsive websites, altering the content to fit a screen is not the only requirement. Your logo needs to be responsive too. The logo of your business should be adaptable and match different displays without losing its essence. For example, you may have seen how Nike uses their full name logo, “Just do it” tagline and the swoosh interchangeably without losing its context and identity.
London designer Joe Harrison was one of the first few designers to work on responsive logos. He believed that simply changing the size of the logo depending on the changing screen size is not the perfect solution. If the screen is too small, your logo may not be clearly visible. In such a situation, the logo needs to adapt in a way that its meaning isn’t lost. Under his Responsive Logos project, the designer experimented with different logos of famous brands including Coca Cola, Chanel, MTV, Walt Disney, Levi’s and Kodak.
Let’s take an example of Walt Disney logo. Harrison removed the legendary castle from the logo when it became clear that name “Walt Disney” is enough to incite the same reaction. And, if the screen size is further reduced, simply a “D” in the iconic Disney font is sufficient as a logo for the company.
The problem with non-responsive logos is that they become illegible in a small screen size. And, the very purpose of having a logo is lost if your customers are unable to recognize it. Fitting all the elements of the logo in a small screen can become a designer’s nightmare. Instead, if you opt for a responsive logo, your designer can create legible designs that easier to spot.
It is best to have a responsive logo so that you can make optimum use of available screen size. For example, if you design a tiny logo to fit mobile screen, it won’t look impressive on a billboard. But if you have a responsive logo, you are free to use any logo that looks good and drives the message accurately.
In today’s world of internet, the question should not be whether you need a responsive logo. Instead, you should ask the question: Why you still don’t have an adaptable logo? When responsive web pages are so common, it become imperative to have a logo that works as hard as you.
But, remember Rome was not built in a day. You need expert designers to work on the logo so that the identity of your brand is not diluted. Consider the time for execution and choose logos that focus on brand recognition. So, spend time in finding the right graphic designer for your business and get ready to have a trendy responsive logo.
Are you looking for trusted graphic designers to help you with logo design? Trust Made Art Vector, the reputed graphic design agency to help you create responsive logos. Ensure excellent brand recognition with adaptable logos for your business. On-time delivery guaranteed. Get in touch for creative artwork services and vector design services.
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The best part about working with Made Art Vector is you delivering designs that go beyond our expectations. We enjoyed the fact that you provided our designs according to our requirements plus gave us unique layouts that presented our business in a positive light.
I appreciate anyone who works hard to deliver on-time results. And, it is one of your greatest strengths. Working with you on digitizing my company logo has been amazing. I will be sending you a few more of the designs that I require in EMB format for printing on t-shirts. Looking forward to the same level of dedication.